Fossil energy versus nuclear, wind, solar and agricultural biomass: Insights from an Italian national survey

In Italy there has been considerable political debate around the new energy policy, which is specifically designed to contribute to climate change mitigation. While there is renewed interest in nuclear energy generation, there has been heated debate concerning wind farms that have rapidly expanded and are dramatically changing the landscape in many rural areas. Finally, interest has also increased in biomass as an energy source. However, in this case, a significant part of the population is worried about landscape change and primary crop reduction. In this study we report the results from a nation‐wide survey (=504 households) in Italy undertaken during summer 2009. A Latent Class Choice Experiment was used to quantify household preferences over different energy sources. Our results show that Italian households can be split into three segments with homogeneous preferences. The first segment (35% of the population) shows strong preference for wind and solar energy and dislikes both biomass and nuclear. The second (33% of the population) shows moderate preference for solar and wind energy and, as with the first segment, dislikes both nuclear and biomass. The third (32% of the population) shows a strong preference for green energy (solar, wind and biomass) and is very much against nuclear energy. The three segments were also characterized in terms of household socio‐economic characteristics.