Article ID: | iaor201111838 |
Volume: | 40 |
Issue: | 12 |
Start Page Number: | 465 |
End Page Number: | 472 |
Publication Date: | Jan 2012 |
Journal: | Energy Policy |
Authors: | Boroumand Raphal Homayoun, Zachmann Georg |
Keywords: | retailing, economics, risk |
The failure of the asset‐light retailer's organizational model is indicative of the incapacity of this organizational structure to manage efficiently the combination of sourcing and market risks in the current market environment. Because of the structural dimensions of electricity's market risks, a retailer's level of risk exposure is unknown