Article ID: | iaor20125878 |
Volume: | 4 |
Issue: | 3 |
Start Page Number: | 253 |
End Page Number: | 268 |
Publication Date: | Sep 2012 |
Journal: | Service Science |
Authors: | Basole Rahul C, Rouse William B, Park Hyunwoo, Clear Trustin, Braunstein Mark L, Brigham Kenneth L, Cunningham Lynn |
Keywords: | simulation: applications |
Computer simulations are effective tools for addressing enterprise transformation in terms of alternative organizational policies, operating procedures, and allocations of resources. We present a multilevel approach to computationally model health delivery enterprises. This approach is illustrated by its application to an employer‐based prevention and wellness program. The decision of interest in this application concerns the design of prevention and wellness programs that are self‐sustaining and provide a positive return on investment for the overall enterprise. The nature of this decision is shown to have enormous implications for how delivery services are organized.