A Bookstore for Bailey: A Novel Approach to Teaching a Small-Business Management Course

This article presents the development of an online, student-centered, introductory small-business management course that uses an educational business novel, hypertext graphic-design features, an interactive workbook, and a student-authored final chapter. Student learning was assessed through the use of a pre- and posttest survey. Student reflection was incorporated to make students consider the impact of learning. Results showed that student learning and understanding increased in two separate courses.