Managing knowledge assets in a complex business landscape: the relevance of emotive knowledge

In today's complex business landscape it is critical to identify and understand what are the knowledge‐based value drivers affecting business value creation. This paper focuses on the relevance of the emotive knowledge as a key knowledge asset shaping organisational capabilities of 21st century organisations. The concept of emotive knowledge is analysed in accordance with a twofold perspective. On the one hand, it is considered as a driver of people's engagement, and on the other it is viewed as a key factor affecting the creation of intangible value to be incorporated into organisational infrastructures and products.