Article ID: | iaor2013743 |
Volume: | 47 |
Issue: | 1 |
Start Page Number: | 56 |
End Page Number: | 68 |
Publication Date: | Jan 2013 |
Journal: | Transportation Research Part A |
Authors: | Wang Wei, Li Zhibin, Ragland David R, Yang Chen |
Keywords: | commuting, transportation (bicycle), survey data |
The market segmentation analysis for bicycle commuting can help identify distinct bicycle market segments and develop specific policies or strategies for increasing the bicycle usage in each segment. This study aims to use the approach of attitudinal market segmentation for identifying the potential markets of bicycle commuting. To achieve the research objective, the household survey is conducted to obtain the travelers’ attitudes towards their commuting travels. The factor analysis is used to explore the latent attitudes. The structural equation modeling (SEM) simultaneously estimates the correlations between the attitudinal factors. The