Article ID: | iaor20128581 |
Volume: | 57 |
Issue: | 3-4 |
Start Page Number: | 536 |
End Page Number: | 550 |
Publication Date: | Feb 2013 |
Journal: | Mathematical and Computer Modelling |
Authors: | Wee Hui-Ming, Chung Chun-Jen, Chen Yi-Li |
Keywords: | retailing, combinatorial optimization |
In a competitive business environment, enterprises usually try to maximize their revenues by providing attractive incentives. This paper develops a model to simultaneously determine the inventory and pricing policies of a retailer with contractual agreement. The replenishment plan, pricing policy, and schedule of the special sale plan with future purchasing price increase and incentive demand are considered in a deteriorating item inventory model with a finite planning horizon. We provide a comprehensive analysis to derive the optimal special sale period, the optimal number of deliveries and the optimal retailer’s selling price. A numerical example is presented to demonstrate the theory. The results show that demand rate, price and other incentive policies are critical in managing deteriorating inventories.