A delayed demand supply chain: Incentives for upstream players

We study a decentralized supply chain where only delayed market demand information is available for making replenishment decisions. The impact of this delay is quantified in a serially linked two‐level supply chain where each player exploits the order‐up‐to replenishment policy. The market demand is assumed to be a first‐order autoregressive process. It is shown that the first level of the supply chain benefits from shorter time delays; however, the benefit for the second level is quite minor at best and can sometimes even be (counter‐intuitively) detrimental. We conclude that the second level does not have a strong incentive to reduce the time delays in the shared market demand information.