Applying behavioural theories to studying the influence of climate change on young people’s future travel intentions

Applying behavioural theories to studying the influence of climate change on young people’s future travel intentions

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Article ID: iaor20122005
Volume: 17
Issue: 3
Start Page Number: 270
End Page Number: 276
Publication Date: May 2012
Journal: Transportation Research Part D
Authors: , ,
Keywords: behaviour, forecasting: applications
Abstract:

Transport policy in the UK is seeking to promote the development of low carbon transport technology and to encourage people to choose to use low carbon travel options. This paper draws on existing behavioural theories to study young people’s travel behaviour intentions and the influence on these from their knowledge of, and willingness to act on, climate change. The study involved a series of focus groups with young people aged 11–18years, where attitudes to transport modes, attitudes towards climate change and travel behaviour intentions were discussed. Knowledge and values are established as the key determinants of young people’s attitudes and behaviour intentions towards transport in the context of climate change. More specifically it is established that young people’s values emphasise speed and freedom and that it is important to young people that the mode of transport they choose is reflective of the image they want to portray.

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