Systematic analysis of centralized online reputation systems

Systematic analysis of centralized online reputation systems

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Article ID: iaor201111783
Volume: 52
Issue: 2
Start Page Number: 438
End Page Number: 449
Publication Date: Jan 2012
Journal: Decision Support Systems
Authors: ,
Keywords: analysis of algorithms, decision support, modelling
Abstract:

Centralized online reputation systems have been widely adopted by Internet companies to help users build trust, reduce information asymmetry and filter information. Research in this area to date has focused on analyzing the effectiveness of single‐type systems, while less attention has been paid to the comparison of different systems. This paper proposes an analysis model that can classify and measure different reputation systems in the same context. The model divides reputation systems into five underlying components: input, processing, output, feedback loop and storage. A series of benchmark criteria is then defined based on the characteristics of each component. The model comprehensively analyzes most characteristics of centralized reputation systems and it takes both performance and costs of systems into consideration.

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