Facilitated modelling in strategy development: measuring the impact on communication, consensus and commitment

Facilitated modelling is used in supporting the resolution of strategic issues mainly because it is expected to improve communication between decision makers, foster consensus and create commitment. Researchers in both the strategy and facilitated modelling fields call for more systematic research on how strategy development works in practice and how outcomes are created. In this paper, three facilitated modelling cases on strategic issues are studied using both written questionnaires, developed in the strategy and decision support fields, and semi‐structured interviews. Results of both measurement approaches are compared to determine (a) to what extent outcomes in participants’ own terms are similar to concepts in the questionnaire and (b) whether changes measured by both methods are similar. Interview results are used to assess (c) which elements of the intervention contribute to outcomes. Findings suggest that questionnaires offer clear benefits as standardized measurement of facilitated modelling outcomes.