Generating Ambiguity in the Laboratory

Generating Ambiguity in the Laboratory

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Article ID: iaor20113964
Volume: 57
Issue: 4
Start Page Number: 705
End Page Number: 712
Publication Date: Apr 2011
Journal: Management Science
Authors: , ,
Abstract:

This article develops a method for drawing samples from a distribution with no finite quantiles or moments. The method provides researchers with a way to give subjects the experience of ambiguity. In any experiment, learning the distribution from experience is impossible for the subjects, essentially because it is impossible for the experimenter. We characterize our method, illustrate it in simulations, and then test it in a laboratory experiment. Our method does not withhold sampling information, does not assume that the subject is incapable of making statistical inferences, is replicable across experiments, and requires no special apparatus. We compare our method to the techniques used in related experiments that attempt to produce an ambiguous experience for the subjects.

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