Modelling commuting mode choice with explicit consideration of carpool in the choice set formation

Modelling commuting mode choice with explicit consideration of carpool in the choice set formation

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Article ID: iaor20116962
Volume: 38
Issue: 4
Start Page Number: 587
End Page Number: 604
Publication Date: Jul 2011
Journal: Transportation
Authors: , ,
Keywords: behaviour, demand
Abstract:

This article investigates the carpool mode choice option in the context of overall commuting mode choice preferences. The article uses a hybrid discrete choice modelling technique to jointly model the consideration of carpooling in the choice set formation as well as commuting mode choice together with the response bias corrections through the accommodation of measurement equations. A cross‐nested error structure for the econometric formulation is used to capture correlations among various commuting modes and carpool consideration in the choice set. Empirical models are estimated using a data set collected through a week‐long commuter survey in Edmonton, Alberta. The empirical model reveals many behavioural details of commuting mode choice and carpooling. Interestingly, it reveals that interactions between various Travel Demand Management (TDM) tools with the carpooling option can be different at different level of decision making (choice set formation level and final choice making level).

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