| Article ID: | iaor19921242 |
| Country: | United States |
| Volume: | 37 |
| Issue: | 11 |
| Start Page Number: | 1503 |
| End Page Number: | 1506 |
| Publication Date: | Nov 1991 |
| Journal: | Management Science |
| Authors: | Nilakanta Sree, Scamell Richard W. |
| Keywords: | communication |
Swanson et al.’s comment, ‘Illusive Effects on the Diffusion of an Innovation: A Comment’, contains two major criticisms of the paper, ‘Effects of Information Sources and Communication Channels on Diffusion of Innovation in a Data Base Development Environment’: (1)the significance and interpretations of the results and (2)the legitimacy of certain measures that appear in the questionnaire contained in the appendix. The purpose of this comment is to address these criticisms.