| Article ID: | iaor19921240 |
| Country: | United States |
| Volume: | 37 |
| Issue: | 11 |
| Start Page Number: | 1491 |
| End Page Number: | 1495 |
| Publication Date: | Nov 1991 |
| Journal: | Management Science |
| Authors: | Belenky V., Belostotsky A. |
| Keywords: | innovation, statistics: sampling |
A paper by McCardle deals with optimization of R&D investment in order to test the potential profitability of new technology (NT) of unknown value. The main question in this case is how to define the optimal moment for stopping the collection of information about the NT, and for ultimately making a decision whether to adopt the NT or to reject it.