| Article ID: | iaor20111522 |
| Volume: | 10 |
| Issue: | 1 |
| Start Page Number: | 26 |
| End Page Number: | 31 |
| Publication Date: | Jan 2011 |
| Journal: | Journal of Revenue and Pricing Management |
| Authors: | Frank Michael, Cleophas Catherine |
Ten generally acknowledged facts of revenue management are listed and described. They are considered critically and assessed in the light of literature and practice. The list includes ‘myths’ such as ‘Revenue Management maximizes revenue’, ‘Revenue Management gives a competitive edge’ and ‘Revenue Management is improved by network considerations’.