Manipulation Robustness of Collaborative Filtering

Manipulation Robustness of Collaborative Filtering

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Article ID: iaor20108794
Volume: 56
Issue: 11
Start Page Number: 1911
End Page Number: 1929
Publication Date: Nov 2010
Journal: Management Science
Authors: ,
Keywords: neighborhood search
Abstract:

A collaborative filtering system recommends to users products that similar users like. Collaborative filtering systems influence purchase decisions and hence have become targets of manipulation by unscrupulous vendors. We demonstrate that nearest neighbors algorithms, which are widely used in commercial systems, are highly susceptible to manipulation and introduce new collaborative filtering algorithms that are relatively robust.

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