In this paper we reflect on the last 10 years of the Journal of the Operational Research Society (JORS). We use metadata and citation analysis to profile OR research and practice published in this prestigious journal. The analysis of the published material includes examining variables such as the most productive authors, the papers having the highest number of citations, the universities and organisations associated with the most publications and their geographic diversity, OR techniques and their application areas, the number of authors per paper, the background of the authors, etc. Moreover, this work includes variables from a previously published study of JORS that profiled research from 1981 to 1999. Therefore, the analysis allows a comparison to be conducted between some of the findings of the two studies. This research has implications for researchers, journal editors and research institutions.