Swift and smart: The moderating effects of technological capabilities on the market pioneering–firm survival relationship

Swift and smart: The moderating effects of technological capabilities on the market pioneering–firm survival relationship

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Article ID: iaor200971666
Country: United States
Volume: 55
Issue: 11
Start Page Number: 1842
End Page Number: 1860
Publication Date: Nov 2009
Journal: Management Science
Authors: , , ,
Abstract:

We extend the concept of first-mover advantage to the context of high-technology industries with multiple product generations, and propose that the notion of first-mover advantage needs to be viewed not only through a dynamic lens, but also in conjunction with technological capability. Our main finding is that first-mover advantages are best understood in tandem with the firm's technological capabilities; early entry is beneficial only for pioneers that are technically strong. However, pioneers that are low on technological capabilities suffer from poor survival rates vis-à-vis market responders or nonentrants into new product generations.

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