Article ID: | iaor200971666 |
Country: | United States |
Volume: | 55 |
Issue: | 11 |
Start Page Number: | 1842 |
End Page Number: | 1860 |
Publication Date: | Nov 2009 |
Journal: | Management Science |
Authors: | Agarwal Rajshree, Echambadi Raj, Franco April M, Sarkar MB |
We extend the concept of first-mover advantage to the context of high-technology industries with multiple product generations, and propose that the notion of