Performance goals: from concept to reality

To establish goals is the vital exercise in the planning process for any organisation. For effectiveness, they should be measurable, attainable and well communicated with stakeholder engagement, consequently creating a meaningful strategy map that is aligned authentically to the purpose of the business. The concept of efficacious goal setting must be conducted in an ethical climate and be synergetic in relation to performance. The focus for managers must incorporate the ‘what’ is to be accomplished with the ‘how’. The significance of values and social responsibility in goal achievement is paramount in setting the stage for corporate success.