Towards Dynamic Visualization for Understanding Evolution of Digital Communication Networks

Towards Dynamic Visualization for Understanding Evolution of Digital Communication Networks

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Article ID: iaor200954085
Country: United States
Volume: 19
Issue: 3
Start Page Number: 335
End Page Number: 350
Publication Date: Sep 2008
Journal: Information Systems Research
Authors:
Keywords: information
Abstract:

The capabilities offered by digital communication are leading to the evolution of new network structures that are grounded in communication patterns. As these structures are significant for organizations, much research has been devoted to understanding network dynamics in ongoing processes of electronic communication. A valuable method for this objective is Social Network Analysis. However, its current focus on quantifying and interpreting aggregated static relationship structures suffers from some limitations for the domain of analyzing online communication with high volatility and massive exchange of timed messages. To overcome these limitations, this paper presents a method for event–based dynamic network visualization and analysis together with its exploratory social network intelligence software Commetrix. Based on longitudinal data of corporate email communication, the paper demonstrates how exploration of animated graphs combined with measuring temporal network changes identifies measurement artifacts of static network analysis, describes community formation processes and network lifecycles, bridges actor level with network level analysis by analyzing the structural impact of actor activities, and measures how network structures react to external events. The methods and findings improve our understanding of dynamic phenomena in online communication and motivate novel metrics that complement Social Network Analysis.

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