Article ID: | iaor200938044 |
Country: | United Kingdom |
Volume: | 8 |
Issue: | 234 |
Start Page Number: | 241 |
End Page Number: | 250 |
Publication Date: | Mar 2007 |
Journal: | International Journal of Management and Decision Making |
Authors: | Patti Charles, Wee Lynda |
Keywords: | fashion industry, jewelry |
One of Singapore's most successful retailers is Goldheart Jewelry. Entrepreneur Johnny Wham built the company in 1974, pioneering gold jewelry as a fashion item rather than investment. Today, Goldheart faces several new marketing challenges and opportunities. At a recent staff meeting, Wham raised several new ideas for the future, including brand extension, retailing, geographic expansion and broadening of the price range. But, how does the company address these decisions? Goldheart Jewelry is a story of business passion, commitment, creativity and responsiveness to the many economic, social, and cultural changes in Singapore over a 30‐year period and it emphasises the importance of management decision making.