Identifying and measuring the success factors of mobile business services

Identifying and measuring the success factors of mobile business services

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Article ID: iaor200992
Country: United Kingdom
Volume: 2
Issue: 1
Start Page Number: 49
End Page Number: 63
Publication Date: Feb 2008
Journal: International Journal of Knowledge Management Studies
Authors: , , ,
Abstract:

This paper identifies the success factors of mobile business services through a case study. Our study showed that the success factors of mobile business services are varied, ranging from positive effects on the image of the service provider to time savings in the business processes of customer organisation. In addition, this study showed that the usability of the service has marked effects on business performance. In addition to identifying the success factors, this study presented concrete ideas on how the factors can be measured.

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