Enhancing point-of-sale productivity and satisfaction in retail stores

Enhancing point-of-sale productivity and satisfaction in retail stores

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Article ID: iaor199283
Country: United Kingdom
Start Page Number: 161
End Page Number: 168
Publication Date: May 1991
Journal: Operations Research Letters
Authors:
Keywords: computers: information, commerce
Abstract:

Home remodelling and improvement is a large and growing North American market, currently exceeding $100 billion per year. Operations research and interactive computing have been combined to allow retailers to provide valued design services to customers. This has improved stores’ image and sales, while simultaneously dealing with the shortage of skilled salespersons. The stand-alone, video-game like system is quite easy-to-use, with over $150 million of projects designed in stores during the first six months of use.

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