|Start Page Number:||161|
|End Page Number:||168|
|Publication Date:||May 1991|
|Journal:||Operations Research Letters|
|Authors:||Lembersky Mark R.|
|Keywords:||computers: information, commerce|
Home remodelling and improvement is a large and growing North American market, currently exceeding $100 billion per year. Operations research and interactive computing have been combined to allow retailers to provide valued design services to customers. This has improved stores’ image and sales, while simultaneously dealing with the shortage of skilled salespersons. The stand-alone, video-game like system is quite easy-to-use, with over $150 million of projects designed in stores during the first six months of use.