Multiple conceptualizations of small business Web use and benefit

Small businesses play an important role in the U.S. economy and there is anecdotal evidence that use of the Web is beneficial to such businesses. There is, however, little systematic analysis of the conditions that lead to successful use of and thereby benefits from the Web for small businesses. Based on the innovation adoption, organizations, and information systems implementation literature, we identify a set of variables that are related to adoption, use, and benefits of information technology, with particular emphasis on small businesses.