Article ID: | iaor20084314 |
Country: | United Kingdom |
Volume: | 28 |
Issue: | 3 |
Start Page Number: | 307 |
End Page Number: | 325 |
Publication Date: | Mar 2007 |
Journal: | Organization Studies |
Authors: | Ross Drew A.R. |
Keywords: | knowledge management, learning, internet, social |
An institutionally independent organic online learning community (OOLC) founded and populated by London cabbies-in-training, more commonly known to the world and to themselves as ‘Knowledge Boys and Girls’, is described here. Qualitative discourse analysis of message board transcripts and interviews with members was undertaken in an effort to elucidate benefits that accrue to OOLC members. Goffman's theory of region behaviour is enlisted to explain why frank, collegial and sometimes confessional interactions with peers might take place in such an online venue. This article suggests that through such candid interactions among peers, learners create a back-region that allows participants to compare themselves with one another, cultivate friendships and practise for high-stakes assessments. OOLC members take advantage of the pseudonymity provided by their electronic social space to engage in behaviours that, if they occurred in a front-region, might invite damage to a learner's reputation as a pre-servlce cabbie. The online community BR becomes a sanctuary of sorts for taking social and academic risks, one where potential adverse consequences are few and benefits are legion.