| Article ID: | iaor20083834 |
| Country: | United States |
| Volume: | 16 |
| Issue: | 6 |
| Start Page Number: | 713 |
| End Page Number: | 728 |
| Publication Date: | Jan 2007 |
| Journal: | Production and Operations Management |
| Authors: | Shen Zuo-Jun Max, Su Xuanming |
| Keywords: | behaviour |
Customer behavior modeling has been gaining increasing attention in the operations management community. In this paper we review current models of customer behavior in the revenue management and auction literatures and suggest several future research directions.