A heuristic genetic algorithm for product portfolio planning

A heuristic genetic algorithm for product portfolio planning

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Article ID: iaor20082319
Country: United Kingdom
Volume: 34
Issue: 6
Start Page Number: 1777
End Page Number: 1799
Publication Date: Jun 2007
Journal: Computers and Operations Research
Authors: , ,
Keywords: heuristics: genetic algorithms
Abstract:

Product portfolio planning has been recognized as a critical decision facing all companies across industries. It aims at the selection of a near-optimal mix of products and attribute levels to offer in the target market. It constitutes a combinatorial optimization problem that is deemed to be NP-hard in nature. Conventional enumeration-based optimization techniques become inhibitive given that the number of possible combinations may be enormous. Genetic algorithms have been proven to excel in solving combinatorial optimization problems. This paper develops a heuristic genetic algorithm for solving the product portfolio planning problem more effectively. A generic encoding scheme is introduced to synchronize product portfolio generation and selection coherently. The fitness function is established based on a shared surplus measure leveraging both the customer and engineering concerns. An unbalanced index is proposed to model the elitism of product portfolio solutions.

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