Implementing enterprise content management: from evolution through strategy to contradictions out-of-the-box

This study examines a strategic development and implementation process of enterprise content management (ECM) in a large oil company. In view of the framework of four motors of development and change in organizations, this study represents a revelatory case of a hybrid development approach to ECM that involves the teleological, life-cycle, and dialectical motors of development. This is in contrast to the evolutionary development motor, which has prevailed in the hitherto reported content management research. The case study also complements process-based research on enterprise system implementations in general. We suggest that research and practice on large-scale ECM implementations should acknowledge all the four motors of change.