Journal: Journal of Nonprofit & Public Sector Marketing

Found 4 papers in total
Forecasting behavioral differences between for-profit firms and nonprofit organizations
Forecasting behavioral differences between for-profit firms and nonprofit organizations
1996,
If there is any one function managers most despise, it is the art of forecasting. By...
Marketing the arts – A classification of UK theatre audiences
Marketing the arts – A classification of UK theatre audiences
1998,
This article presents empirical research findings on the make-up of U.K. theatre...
Issues in the use of benchmarking by church leaders
Issues in the use of benchmarking by church leaders
2000,
With church attendance falling, church leaders are searching for methods to reverse...
Empirical evidence of marketing practices in the nonprofit sector: the case of performing arts
Empirical evidence of marketing practices in the nonprofit sector: the case of performing arts
2001,
Arts organisations are adopting marketing practices as international literature...
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