Article ID: | iaor2008288 |
Country: | United Kingdom |
Volume: | 35 |
Issue: | 1 |
Start Page Number: | 22 |
End Page Number: | 38 |
Publication Date: | Feb 2007 |
Journal: | OMEGA |
Authors: | Teo Thompson S.H., Liu Jing |
Keywords: | developing countries |
This study examines the antecedents and consequences of consumer trust in the United States, Singapore and China. The results show that reputation and system assurance of an Internet vendor and consumers' propensity to trust are positively related to consumer trust. Consumers' trust has a positive relationship with attitude and a negative relationship with perceived risk. Implications of the results are discussed.