Consumer trust in e-commerce in the United States, Singapore and China

Consumer trust in e-commerce in the United States, Singapore and China

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Article ID: iaor2008288
Country: United Kingdom
Volume: 35
Issue: 1
Start Page Number: 22
End Page Number: 38
Publication Date: Feb 2007
Journal: OMEGA
Authors: ,
Keywords: developing countries
Abstract:

This study examines the antecedents and consequences of consumer trust in the United States, Singapore and China. The results show that reputation and system assurance of an Internet vendor and consumers' propensity to trust are positively related to consumer trust. Consumers' trust has a positive relationship with attitude and a negative relationship with perceived risk. Implications of the results are discussed.

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