Introduction to the special issue on marketing and operations management interfaces and coordination

Introduction to the special issue on marketing and operations management interfaces and coordination

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Article ID: iaor20073559
Country: United States
Volume: 50
Issue: 4
Start Page Number: 429
End Page Number: 430
Publication Date: Apr 2004
Journal: Management Science
Authors: ,
Keywords: supply & supply chains
Abstract:

This special issue, by addressing problems surrounding marketing and operations management, depicts state-of-the-art approaches, methodologies, and insights to improve a firm's or supply chain's overall performance. Top scholars in the field address many of the ways in which companies can synchronize their marketing and operations departments or their supply chain partners to improve competitiveness and profit. The information in this issue should be of interest both to academics and managers, and represents the current thoughts in an emerging area of marketing and operations interfaces.

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