Article ID: | iaor20072521 |
Country: | United Kingdom |
Volume: | 57 |
Issue: | 7 |
Start Page Number: | 792 |
End Page Number: | 801 |
Publication Date: | Jul 2006 |
Journal: | Journal of the Operational Research Society |
Authors: | Ritchey T. |
Keywords: | history, philosophy, soft systems |
General morphological analysis (GMA) is a method for structuring and investigating the total set of relationships contained in multidimensional, usually non-quantifiable, problem complexes. Pioneered by Fritz Zwicky at the California Institute of Technology in the 1930s and 1940s, it relies on a constructed parameter space, linked by way of logical relationships, rather than on causal relationships and a hierarchal structure. During the past 10 years, GMA has been computerized and extended for structuring and analysing complex policy spaces, developing futures scenarios and modelling strategy alternatives. This article gives a historical and theoretical background to GMA as a problem structuring method, compares it with a number of other ‘soft-OR’ methods, and presents a recent application in structuring a complex policy issue. The issue involves the development of an extended producer responsibility system in Sweden.