The optimum prepaid monetary incentives for mail surveys

The optimum prepaid monetary incentives for mail surveys

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Article ID: iaor20072222
Country: United Kingdom
Volume: 57
Issue: 10
Start Page Number: 1224
End Page Number: 1230
Publication Date: Oct 2006
Journal: Journal of the Operational Research Society
Authors: , ,
Keywords: cost benefit analysis
Abstract:

Increasing mail-survey response using monetary incentives is a proven, but not always cost-effective method in every population. This paper tackles the questions of whether it is worth using monetary incentives and the size of the inducement by testing a logit model of the impact of prepaid monetary incentives on response rates in consumer and organizational mail surveys. The results support their use and show that the inducement value makes a significant impact on the effect size. Importantly, no significant differences were found between consumer and organizational populations. A cost–benefit model is developed to estimate the optimum incentive when attempting to minimize overall survey costs for a given sample size.

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