Article ID: | iaor20071930 |
Country: | United Kingdom |
Volume: | 57 |
Issue: | 4 |
Start Page Number: | 443 |
End Page Number: | 449 |
Publication Date: | Apr 2006 |
Journal: | Journal of the Operational Research Society |
Authors: | Bell P.C., Chen J. |
Keywords: | yield management, philosophy |
A new dilemma facing the operational researcher with limited resources is, whether to continue the traditional focus on improving the efficiency of the firm or to focus instead on improving the revenue side of the firm's income statement. In this article, we examine this decision using a model of a firm that was published in this journal by Levin