Article ID: | iaor20071340 |
Country: | United Kingdom |
Volume: | 1 |
Issue: | 4 |
Start Page Number: | 371 |
End Page Number: | 383 |
Publication Date: | Sep 2006 |
Journal: | International Journal of Business Intelligence and Data Mining |
Authors: | Kudyba Stephan, Hamar G. Brent, Gandy William M. |
Keywords: | neural networks, datamining |
Advanced analytic and forecasting methodologies can enable organisations to more fully leverage the data resources available to them. In the healthcare industry, service providers can use data mining methods to enhance the decision-making process in optimising resource allocation by identifying the sources of future high-cost treatment in a given health plan population. The following paper includes a case study by Healthways Inc. that illustrates how predictive modelling techniques (e.g. neural networks) can help healthcare providers identify the sources of future high resource demand, enabling them to more effectively apply preemptive treatment to mitigate future high-cost treatment of fully developed cases of chronic illness.