Article ID: | iaor2007177 |
Country: | United Kingdom |
Volume: | 9 |
Issue: | 2 |
Start Page Number: | 95 |
End Page Number: | 110 |
Publication Date: | Jun 2006 |
Journal: | International Journal of Logistics |
Authors: | Zoller K. |
Keywords: | yield management |
Differentiation of in-stock service to business customers of different economic or strategic value to a firm is shown in this paper to dominate, in terms of cost and performance, the set of alternatives ensuring premium availability of product to special customers. A straightforward methodology is adapted from key concepts of Yield or Revenue Management and its merit demonstrated in a numerical example. Managerial issues and implications are emphasised throughout.