The impact of acquisition and use of customer knowledge on customer relation management

This study aims at identifying the motive and infra that can satisfy them and enable them to succeed by coming out of existing customers control method focused on data and acquiring and applying the knowledge customers have. It also aims at enabling corporations to carry out more developed customer relations. This study will prove that acquiring and applying customer's knowledge is effective and will come up with a stepping-stone to get rid of dangerous factors by having competitiveness in a competitive environment and extending and changing the corporation. For this, the study has identified knowledge-oriented infra that corporations know and customer relations by conducting a poll of local corporations and has presented motives that can effectively carry out knowledge-based customer relations.