Modelling the purchase propensity: analysis of a revolving store card

Modelling the purchase propensity: analysis of a revolving store card

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Article ID: iaor20062724
Country: United Kingdom
Volume: 56
Issue: 9
Start Page Number: 1041
End Page Number: 1050
Publication Date: Sep 2005
Journal: Journal of the Operational Research Society
Authors: , ,
Keywords: credit
Abstract:

We investigate the incremental roles of information that becomes available only after a revolving loan has been granted in explaining and predicting the time taken until the borrower makes a second purchase. Using data relating to a store card, granted around the time of first purchase and used in Belgium, we find that characteristics of a first purchase and remaining credit available for use enhance the explanatory and predictive power of application characteristics. The relationship differs between good and poor payers.

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