Article ID: | iaor20062346 |
Country: | United Kingdom |
Volume: | 56 |
Issue: | 3 |
Start Page Number: | 252 |
End Page Number: | 266 |
Publication Date: | Mar 2005 |
Journal: | Journal of the Operational Research Society |
Authors: | Womer N.K., Dul J.H., Retzlaff-Roberts D., Bougnol M.-L. |
Keywords: | frontier analysis |
We introduce a methodology for generalizing Data Envelopment Analysis (DEA) to incorporate the role and impact of constituencies in the classification of the model's attributes. Constituencies determine whether entities' attributes in a DEA study are treated as desirable or undesirable. This extension of DEA is the basis for a methodology to answer questions that arise such as: Which constituencies find what entities efficient? Which entities are in the efficient frontier for a specified constituency? and What benchmarking prescriptions apply to inefficient entities for a given constituency? Constituencies allow new applications for DEA analyses of public projects to determine their impact on voters and marketing studies where a product defined by multiple attributes is analysed with respect to diverse markets, are two examples of the type of application for the new methodology. We introduce a DEA LP especially formulated for this new framework with many desirable properties. The new methodology is motivated and validated with a cost–benefit analysis application for a public project.