Article ID: | iaor20052235 |
Country: | South Korea |
Volume: | 21 |
Issue: | 3 |
Start Page Number: | 71 |
End Page Number: | 84 |
Publication Date: | Nov 2004 |
Journal: | Korean Management Science Review |
Authors: | Yoon Moon-Gil, Lee Hwi-Young, Yoon Duk Young |
Keywords: | e-commerce |
CRS, which was initially developed to support airline reservation, is now the main part of e-business of airlines, and it decides the degree of prompt and accurate itinerary for travelers due to the remarkable difference in availability inquiry and seats reservation information according to CRS joining level. CRS joining level also decides the exactness of reservation, ticketing and traffic data collection and plays the most important role in the exactness of advanced forecast of demand, appropriate seats allocation, and overbooking. Therefore, it provides front end function like seats reservation, schedule display, fare inquiry on-line linked with CRS and back office function like sales result of travel agents, accounting administration, stock administration and customer administration and decides the level of an airline's e-business.