| Article ID: | iaor20051595 | 
| Country: | United Kingdom | 
| Volume: | 13 | 
| Issue: | 3 | 
| Start Page Number: | 15 | 
| End Page Number: | 21 | 
| Publication Date: | Jul 2000 | 
| Journal: | OR Insight | 
| Authors: | Flowers Jonathan P.I. | 
This article will try to help you understand what it is like to be a client. If you can do that, then a lot of the things you need to do to build effective relationships become fairly obvious.