Finding treasure buried in data – maps in management: multidimensional scaling

Finding treasure buried in data – maps in management: multidimensional scaling

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Article ID: iaor20051585
Country: United Kingdom
Volume: 13
Issue: 1
Start Page Number: 18
End Page Number: 26
Publication Date: Jan 2000
Journal: OR Insight
Authors: ,
Abstract:

The main characteristics of multivariate data can be made explicit by means of a statistical map. Multidimensional Scaling (MDS) provides a series of techniques to project the main features of the data in the form of maps. We survey the application of MDS in Management and give an example of its use. MDS maps can be augmented with the results of other multivariate statistical techniques.

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