Heuristic methods for the analysis of managerial problems

Problem analysis is a critical element of managerial problem solving that has not been included in or explicated by traditional stage models of the process. This paper argues that an analysis stage is needed to develop the implications of a problem’s definition and to direct the selection and pursuit of solution strategies. Problem analysis is a heuristic activity. The paper explains and applies seven heuristic methods of analysis to a classic management case, generating a richer understanding and broader set of solution alternatives. Strategies for future research on problem analysis are discussed.