Buyers' alliances for bargaining power

Buyers' alliances for bargaining power

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Article ID: iaor2005954
Country: United Kingdom
Volume: 13
Issue: 4
Start Page Number: 731
End Page Number: 754
Publication Date: Oct 2004
Journal: Journal of Economics & Management Strategy
Authors: ,
Abstract:

We provide a novel explanation as to why forming an alliance of buyers (or sellers) across separate markets can be advantageous when input prices are determined by bargaining. Our explanation helps to understand the prevalence of buyer cooperatives among small and medium-sized firms.

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