A hybrid fuzzy-based approach for identifying global logistics strategies

A hybrid fuzzy-based approach for identifying global logistics strategies

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Article ID: iaor200519
Country: United Kingdom
Volume: 40
Issue: 1
Start Page Number: 39
End Page Number: 61
Publication Date: Jan 2004
Journal: Transportation Research. Part E, Logistics and Transportation Review
Authors:
Keywords: decision theory: multiple criteria, analytic hierarchy process
Abstract:

This paper presents a hybrid fuzzy-based method that integrates fuzzy-analytic hierarchy process and fuzzy-multiple attribute decision making approaches for identifying global logistics (GL) strategies when corresponding supply and demand environments are complicated and uncertain. Before applying the methodology, six typical types of GL strategic modes were specified with their distinctive channels of physical distribution and information flows. Survey data collected from integrated circuit manufacturers in Taiwan were used to demonstrate the applicability of the proposed method. The empirical results indicate that the proposed method can be used to identify GL strategies when the factors that influence GL are complex and uncertain.

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