Article ID: | iaor19911042 |
Country: | United Kingdom |
Volume: | 3 |
Issue: | 4 |
Start Page Number: | 12 |
End Page Number: | 14 |
Publication Date: | Oct 1990 |
Journal: | OR Insight |
Authors: | Van Oudheusden Dirk |
Perception and attitudes towards airlines is an interesting subject for people travelling regularly, or not so regularly, by air. The subject is frequently discussed, and often one discovers that the discussion partner has some peculiar view on the topic. This makes one wonder about the average passenger’s opinion. Do they agree with the advertisements of Lufthanza, claiming that the German Air Company is so punctual? And is Thai International really smooth as silk? From the point of view of the airlines, the subject is very sensitive.