 
                                                                                | Article ID: | iaor20041918 | 
| Country: | United Kingdom | 
| Volume: | 41 | 
| Issue: | 17 | 
| Start Page Number: | 4075 | 
| End Page Number: | 4098 | 
| Publication Date: | Jan 2003 | 
| Journal: | International Journal of Production Research | 
| Authors: | Rai Rahul, Allada Venkat | 
| Keywords: | optimization | 
The advent of mass customization and increased manufacturing competition has necessitated that many companies offer platform-oriented multiple product variants. Various design strategies such as Design for Variety and product family design have become critical in this respect. This paper provides a two-step approach to tackle the modular product family design problem. The first step performs a multi-objective optimization using a multi-agent framework to determine the Pareto-design solutions for a given module set. The proposed multi-agent framework is new and has built in flexibility to handle various constraints such as module compatibility during the optimization process. The second step performs post-optimization analysis that includes a novel application of the quality loss function to determine the optimal platform level for a related set of product families and their variants. The proposed method is applied to a product family design example to demonstrate its validity and effectiveness.