Framework of effective web site design for business-to-consumer Internet commerce

Based on the concept fitness for use, this study defines the term quality or effective Web site as the Web site that is designed to be fit for use by Web users or consumers. Additionally, results from the use and gratification studies in communication research show that, when using the Web, consumers seek three main gratifications: consumer information search, consumer transactions, and enjoyment. Thus, based on these results and the proposed definition of quality or effective Web site, this study proposes three effective design concepts as a framework of effective Web site design for business-to-consumer Internet commerce. The three effective Web site design concepts are: 1. Design to Support Consumer Information Search, 2. Design to Support consumer Transactions, and 3. Design to Support Enjoyment.