A generalized model of operations reversal for fashion goods

A generalized model of operations reversal for fashion goods

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Article ID: iaor20031703
Country: United States
Volume: 47
Issue: 4
Start Page Number: 595
End Page Number: 600
Publication Date: Apr 2001
Journal: Management Science
Authors: ,
Keywords: consumer choice, supply chain, process control
Abstract:

Operations reversal is a process design priciple that involves switching two consecutive stages of the manufacturing process to improve process performance. In this paper we investigate conditions under which operations reversal can be used to reduce the variability – as measured by the variance and standard deviation – of production volumes at the intermediate stage of the manufacturing process. We generalize the operations reversal model of Lee and Tang to explicitly incorporate two important characteristics of fashion goods markets: heterogeneity among customers and unpredictability of customer preferences. We also present a new approach to modeling the operations reversal problem.

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